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Projects

If you're curious about my thought process...

Product Development Philosophy

A comprehensive, customer-centric approach that integrates deep customer insights, thorough market research, and trend analysis to consistently design simple and effective solutions across diverse industries.

Enhancing the Product Development Cycle

At FloraCraft, I led a technology integration and workflow restructuring initiative that resulted in a 10% increase in interdepartmental cooperation and a 7% improvement in efficient execution, enhancing overall productivity and teamwork.

Quote Process Optimization

Streamlined FloraCraft's quote request process by creating a consolidated form and tracking system, reducing document creation by 82% and enhancing team efficiency.

Launching a New Denim Label

As the Petite Buyer at Ross, I led the successful launch of "Park & Fifth," a denim label designed to fill the market gap left by a key supplier's closure. Through strategic planning and trend analysis, I developed data-driven product designs and optimized budget allocation, resulting in $2.5 million in first-quarter revenue

Driving Sales with Data-Driven Buyer Personas

As a Buyer at Ross, I spearheaded a data-driven initiative to develop strategic buyer personas, ensuring proper product placement that was climate appropriate. This approach resulted in a 15% decrease in markdowns total season after implementation, demonstrating the power of data-informed decision-making.

Negotiating a $5 Million Sweater Program

Successfully negotiated a $5 million sweater program at Ross, securing healthy margins and maintaining market share despite post-COVID price increases and intense competition.

Educational Packaging Enhances Petite Experience

Developed and implemented petite-specific hangtags to educate customers on proper fit, leading to faster inventory turnover, stronger sell-through rates, and a 13% reduction in markdowns.

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