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Projects
If you're curious about my thought process...
Launching a New Denim Label
As the Petite Buyer at Ross, I led the successful launch of "Park & Fifth," a denim label designed to fill the market gap left by a key supplier's closure. Through strategic planning and trend analysis, I developed data-driven product designs and optimized budget allocation, resulting in $2.5 million in first-quarter revenue
Driving Sales with Data-Driven Buyer Personas
As a Buyer at Ross, I spearheaded a data-driven initiative to develop strategic buyer personas, ensuring proper product placement that was climate appropriate. This approach resulted in a 15% decrease in markdowns total season after implementation, demonstrating the power of data-informed decision-making.
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